Alexandra Michelle Gonzalez
Alexandra is the Chief Executive Officer and founder of
Savvy Marketers LLC, a global marketing boutique firm that focuses on helping companies, no matter
their size, to help unleash innovation, drive paramount execution in pursuit of delivering
marketing excellence to a whole new level, globally.
Previously, Alexandra was a Global Vice President of Marketing for ERGObaby®
a global leading baby durables business which she helped turn around and drive substantial growth
across the globe and before that, she spent 11 years in various Global and Regional Marketing management
roles at Johnson & Johnson. With over 25 years of global marketing experience across different
businesses including Private Equity, Consumer Healthcare, Food and Banking, Alexandra is a seasoned
marketer who knows what it takes for Companies and brands to win while helping their Organizations excel
as a High Performance Team. Since founding Savvy Marketers LLC, she has been a leader in providing strategic
guidance to Chairmen, Presidents and CEO’s on Strategic Planning, Category expansion, New Product Innovation,
Equity & Positioning, Marketing & Executional excellence, Market Research, Emerging and Developed markets
expertise, Design Thinking, Disruptive Strategy to help them identify where to play and how to win while
helping them build a marketing excellence culture.
After completing her MBA and graduating from The University of Sacred Heart in Puerto Rico,
she went to the Harvard Executive Business Program and she has worked for some of the Top Fortune 500 Companies and
she currently lives with her husband and three girls in Princeton, New Jersey. Beyond the workplace, Alexandra has
been a member of a number of charitable and civic boards and is an advocate towards helping and educating Mothers
and babies in need with her blog, Surviving Multiples.