For over 25 years, Alexandra Gonzalez has been an award-winning entrepreneur, global marketer, and relentless innovator. In 2012, she was inspired by the birth of her premature identical twins to make a difference in the lives of others. She set out to create a marketing firm that would offer best-in-class services that transform businesses, their brands, and their teams in a way that unlocks breakthrough growth in their markets for years to come.

Since founding Savvy Marketers in 2012, Alexandra has been a leader in providing strategic guidance to Chairmen, Presidents, and CEO’s on topics such as, Strategic Planning, Category Expansion, New Product Innovation, Equity & Positioning, Global Trends & Executional Excellence, Market Research, Design Thinking and Operational Excellence. During this time, she has helped propel breakthrough growth and innovation in a wide array of industries including Private Equity, Consumer Packaging, Healthcare, Food, and Banking.

After graduating from The University of Sacred Heart in Puerto Rico, Alexandra went on to complete her MBA at Harvard's Executive Business Program and has a certification in design thinking from Stanford University.

Outside of her professional life, Alexandra is a member of various charitable and civic boards including the March of Dimes, where she was the 2019 Mercer County Chapter Ambassador. She is an advocate for premature babies and their families and also raises funds for research and education on the challenges of women's health and child bearing.