Corporate Campaign
Savvy Marketers LLC developed the creative content and messaging strategy for Catalent's “Science is an Art” campaign, based on existing research data. The approach included a mix of earned, owned, and paid media, which funneled traffic to Catalent's newly designed website, increasing total page views by over 68%.
During the campaign, 53% of all website visitors were unique, and the average user session time reached over 2 minutes. The bounce rate dropped down below 10%, leading to a total conversion rate of 56%. As a result of the campaign's success, Catalent reported double-digit growth versus the prior year.
Social Media Campaign
Savvy Marketers LLC created 20 videos for various digital channels, which reached over 8 million combined views across YouTube, Facebook, Instagram, X, and LinkedIn. Additionally, Savvy Marketers LLC created a total of 18 videos for Catalent's 360° virtual tours.
Catalent Success Story
The Bloomington site construction was vital towards accelerating the production and access of COVID-19 vaccines. This video was developed by Savvy Marketers LLC and was presented and approved by the White House.
Catalent -
Shanghai Tour
Here's an example of a video that Savvy Marketers LLC brought to life in Mainland China. The video showcases a virtual tour of the Catalent Shanghai facility, and interviewing Leaders. Savvy Marketers developed virtual tours across more than 20 locations across the world.
Catalent -
Schorndorf Tour
Here's an example of a video that Savvy Marketers LLC brought to life in Germany. The video showcases a virtual tour of the Catalent Schorndorf facility, and interviewing Leaders. Savvy Marketers developed virtual tours across more than 20 locations across the world.
Communication & 360 Campaign Development,
Pre to Post-Production, Omnichannel and Digital Media
Communicating Catalent's Science-Driven Story Across Global Markets
Catalent, a leading global partner for pharmaceuticals, biologics, and consumer health innovators, needed to strengthen its brand presence across global markets and communicate the depth of its science-driven capabilities. The company required compelling storytelling to support its corporate identity, showcase its global footprint, and highlight critical milestones — including its role in accelerating COVID-19 vaccine production.
An Integrated Campaign Ecosystem Built on "Science is an Art"
Savvy Marketers built an integrated content and campaign ecosystem grounded in Catalent's "Science is an Art" platform. The approach blended cinematic storytelling with performance-driven digital execution, designed to bring Catalent's science to life while driving measurable engagement across its newly designed website and social channels.
Cinematic Storytelling, CGI, and Virtual Tours Across 20+ Global Locations
Savvy Marketers developed the creative content and messaging strategy for the "Science is an Art" campaign, combining earned, owned, and paid media to funnel traffic to Catalent's redesigned website. We produced films spanning corporate storytelling, 3D modeling and CGI, virtual facility tours across more than 20 global locations, and DE&I content. The Bloomington site film documenting Catalent's COVID-19 vaccine production was presented to and approved by the White House.
68% More Page Views, 56% Conversion, and 8M+ Video Views
The "Science is an Art" campaign drove a 68% increase in total website page views, with bounce rate dropping below 10% and a total conversion rate of 56%, contributing to Catalent's double-digit growth versus the prior year. Across YouTube, Facebook, Instagram, X, and LinkedIn, 20 digital videos generated over 8 million combined views, while 18 additional films powered Catalent's 360° virtual tour experience.
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