Overview
This covers the complete management and execution of the Hero™ Mighty Patch™ launch in the Middle East. The key deliverables include:
Market Research To Uncover the Needs—Middle East
This covers the complete management and execution of the Hero™ Mighty Patch™ launch in the Middle East. The key deliverables include:
360 Media Campaign
We developed then entire 360 campaign—OOH, digital, social, ecommerce A+ content, TV, CTV, fast channels
Hero™ Themed Anthem
Developed a themed anthem for the Hero™ brand on all platforms, “Don’t Pop It, Patch It”
Don’t Pop It
In-Store Activation
We developed impactful point of sales materials
in English and Arabic.
Launch Event UAE(TODA) & Jeddah
We conducted two big launch events one in UAE and the other in KSA with all the media, key influencers and retailers attending.
TV Campaign Production + Social Media
10 TV Ads were filmed locally with a mix of Local and Expat talent. The campaign was launched during Ramadan and will continue until the end of September. This will include TV, CTV, Fast Channels, OOH, and magazines including Grazia, Vogue, and HIA.
Hero Middle East Brand Ambassador: Noor Stars
Advanced Market Research & Consumer Intelligence,
Go-To-Market Architecture, Influencer Strategy and Management,
Communication & 360 Campaign Development,
Best-in-Class Creative Pre to Post-Production
Launching & Establishing Hero™ Mighty Patch™ Leadership in Middle East
Hero™ Mighty Patch™, the #1 acne patch brand in the U.S., needed a flawless launch in the Middle East — a market with no established acne patch category. The challenge was to create the category from scratch in UAE and KSA, tailor messaging to regional cultural and consumer needs, and execute a launch worthy of becoming the benchmark for category-defining beauty rollouts.
A Six-Pillar, Research-Backed 360° Go-to-Market Framework
Savvy Marketers built an end-to-end go-to-market strategy grounded in market research with over 2,000 consumers across UAE and KSA. The 360 brand activation framework spans six pillars: building awareness and education, driving engagement and brand buzz, boosting consideration through influencers, driving conversion online and in-store, building loyalty through cultural relevance, and experiential education with dermatologists and KOLs.
A Full-Scale Launch in the Middle East
Savvy Marketers locally produced 10 distinct ads featuring regional Arab and expat talent, directed by 26x Cannes Lions winner Luis Gerard, each ad bringing the pimple to life through a distinct 3D visual element. We secured Middle East brand ambassador Noor Stars, developed the "Don't Pop It, Patch It" themed anthem, deployed a full 360 media campaign across OOH, digital, social, ecommerce A+ content, TV, CTV, and FAST channels, hosted two major launch events in Dubai and Jeddah, and developed bilingual English/Arabic point-of-sale materials.
92% Appeal and Category-Defining Leadership Across the Middle East
The locally produced campaign achieved 92% appeal among target consumers, with strong purchase intent among 18–34s in KSA and UAE. By combining rigorous market research, culturally resonant creative, and a full 360 activation, Savvy Marketers established Hero™ Mighty Patch™ as a category-defining force in the Middle East — replicating in MENA the brand loyalty and category leadership Hero™ has built in the U.S.
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