Localization Campaign
Savvy Marketers LLC partnered with Merck/MSD to develop a global enterprise employee campaign. The campaign launched in over 80 markets and was translated and localized in over 12 languages. Developed as part of DE&I efforts, this campaign drove action to the usage of mobile messaging across the organization.
The entire campaign was viewed and supported by over 100,000 employees across the various business segments.
Work History
For 13 years, Savvy Marketers LLC has worked with Merck/MSD on various projects that have included topics such as human health, animal health, and vaccines.
(80+ markets)
- • Quantitative Research &
- • Qualitative Research
- • Consumer Insights
Vaccines
At Savvy Marketers, LLC, we pride ourselves on our ability to craft impactful, data-driven marketing campaigns that resonate across diverse audiences. With a strong foundation in health communication, digital strategy, and community engagement, we've consistently delivered measurable results for our clients. Our expertise spans from developing comprehensive vaccine awareness initiatives to executing targeted STD prevention campaigns, leveraging the latest in digital innovations and educational programs to raise awareness in human health topics.
Communication & 360 Campaign Development,
Creative Pre to Post-Production,
Marketing Excellence Learning & Development
Engaging 100,000+ Employees Across 80 Markets and 12 Languages
Merck/MSD needed to launch a global enterprise DE&I employee campaign that could resonate authentically across vastly different cultures, languages, and regions. The challenge was to create a unified message that felt locally relevant to employees in over 80 markets while driving measurable action — specifically, increasing mobile messaging adoption across the entire organization.
A Localization-First Approach to Global Employee Engagement
Savvy Marketers built a campaign strategy centered on cultural relevance — translating and localizing content across 12 languages while preserving the integrity and impact of the core DE&I message. The strategy paired global alignment with local nuance, ensuring every employee, regardless of geography, felt seen and included in the campaign.
Translating a Global DE&I Vision Into 80+ Market-Ready Campaigns
Savvy Marketers developed and executed the full campaign — from concept through localization — across 80+ markets and 12 languages. Platform-native content was crafted for each region, driving adoption of mobile messaging tools across Merck's global workforce. The campaign was part of a broader 13-year partnership spanning human health, animal health, and vaccine initiatives.
100,000+ Employees Reached Across Every Business Segment
The campaign achieved full organizational reach — viewed and supported by over 100,000 Merck employees across all business segments worldwide. By grounding the work in cultural insight and localization expertise, Savvy Marketers helped Merck/MSD deliver a DE&I campaign that didn't just communicate — it connected.
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