Consumer Insight & Opportunity
Savvy Marketers partnered with the Dr. Scholl's team to analyze consumer behaviors and uncover opportunities to grow the Custom Fit Orthotics (CFO) business. Through market research and audience segmentation, the team identified key consumer needs and critical “moments of truth” that drive foot-care purchases. These insights revealed a major opportunity to increase category engagement by helping consumers better understand their foot health and available solutions.
Brand Strategy & Positioning
Leveraging these insights, Savvy Marketers helped shape a strategic brand vision that positions Dr. Scholl's as a champion of motion and overall wellbeing. The strategy reinforced the brand's authority in delivering trusted, science-driven solutions while strengthening its emotional connection with consumers seeking comfort, mobility, and long-term wellness.
Innovation & Personalization Strategy
To support long-term growth, Savvy Marketers developed a strategic roadmap centered on personalization, education, and technology. The initiative focused on enhancing the in-store kiosk experience, delivering customized product recommendations, and building an ecosystem that connects consumers with tailored foot and body wellness solutions. The result was a forward-looking strategy designed to transform the category and strengthen Dr. Scholl's leadership in personalized foot care.
What gives us a right to win
We champion motion and wellbeing, inspired by our consumers, supporting them every step of the way.
Boost usage by educating and engaging current consumers, grow households with targeted innovations, and strengthen brand loyalty through emotional connections and key partnerships.
Lead the category with innovative, insight-driven solutions, use technology to meet consumer needs, and evolve the kiosk into a hub for holistic foot and body wellness.
Grow the Dr. Scholl's ecosystem with next-gen kiosks, partner with top retailers like Walmart, and explore new business models to drive category growth.
Advanced Market Research & Consumer Intelligence,
Brand Strategy & Positioning, Innovation Pipeline Accelerator
Growing CFO While Uncovering the Moments That Drive Foot-Care Purchases
Dr. Scholl's needed to grow its Custom Fit Orthotics (CFO) business while identifying broader opportunities to expand consumer engagement in the foot care category. The challenge was to uncover the moments and motivations that drive foot-care purchases, then translate those insights into a brand strategy and innovation roadmap that would strengthen Dr. Scholl's leadership in personalized foot care.
A Three-Part Program Anchored in Insight, Positioning, and Innovation
Savvy Marketers built a three-part program anchored in consumer insight, brand positioning, and personalization-led innovation. The approach repositioned Dr. Scholl's as a champion of motion and wellbeing, reinforcing its authority in science-driven solutions while strengthening emotional connection with consumers seeking comfort, mobility, and long-term wellness — supported by a forward-looking roadmap built around education, partnerships, and technology.
From Consumer Insight to an In-Store Kiosk and Retail Innovation Roadmap
Savvy Marketers analyzed consumer behavior and audience segmentation to identify key "moments of truth" driving foot-care purchases. We shaped a brand strategy positioning Dr. Scholl's as a champion of motion and wellbeing, then developed an innovation roadmap centered on enhancing the in-store kiosk experience, delivering customized product recommendations, and building an ecosystem connecting consumers with tailored foot and body wellness solutions through partnerships with top retailers including Walmart.
A Complete Framework for Category Transformation and Growth
The program gave Dr. Scholl's a complete framework for category transformation — combining brand authority with personalized, technology-enabled solutions. By pairing insight-led positioning with a forward-looking innovation roadmap, Savvy Marketers helped Dr. Scholl's strengthen its leadership in personalized foot care and unlock new growth across education, partnerships, and the in-store kiosk experience.
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