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Corporate Campaign

Savvy Marketers LLC developed the creative content and messaging strategy for Catalent’s “Science is an Art” campaign, based on existing research data. The approach included a mix of earned, owned, and paid media, which funneled traffic to Catalent's newly designed website, increasing total page views by over 68%.

Social Media Campaign

Savvy Marketers LLC created 20 videos for various digital channels, which reached over 8 million combined views across YouTube, Facebook, Instagram, X, and LinkedIn. Additionally, Savvy Marketers LLC created a total of 18 videos for Catalent’s 360° virtual tours.

During the campaign, 53% of all website visitors were unique, and the average user session time reached over 2 minutes. The bounce rate dropped down below 10%, leading to a total conversion rate of 56%. As a result of the campaign's success, Catalent reported double-digit growth versus the prior year.

Catalent Success Story

The Bloomington site construction was vital towards accelerating the production and access of COVID-19 vaccines. This video was developed by Savvy Marketers LLC and was presented and approved by the White House.

Catalent - Shanghai Tour

Here’s an example of a video that Savvy Marketers LLC brought to life in Mainland China. The video showcases a virtual tour of the Catalent Shanghai facility, and interviewing Leaders. Savvy Marketers developed virtual tours across more than 20 locations across the world.

Catalent - Schorndorf Tour

Here’s an example of a video that Savvy Marketers LLC brought to life in Germany. The video showcases a virtual tour of the Catalent Schorndorf facility, and interviewing Leaders. Savvy Marketers developed virtual tours across more than 20 locations across the world.

Explore More of Our Work

A selection of client stories showcasing how we create impact across channels and markets.