Savvy Marketers LLC partnered with Organon to revitalize the NuvaRing brand in the United States and around the world.  Integral to the process was market research conducted in five countries, including the U.S., Canada, Mexico, Brazil, & Italy, to understand what NuvaRing means to women.

The research specifically targeted women’s perception of oral contraception, and sought to better understand what women look for when it comes to consumer education and health professional recommendations.  Based on the research findings, Savvy Marketers LLC crafted NuvaRing’s vision, mission, purpose, and brand positioning.