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EMPOWERING PEOPLE AROUND THE WORLD TO FEEL FREE TO EMBRACE THE SUN IN THEIR OWN WAY

Expand and WIN across other Markets with the right Go-to Market Model.

Deliver ULTIMATE-STANDARD SETTING Protection via Breakthrough Innovation, Technology and Claims.

Change the Rules of the Game to Truly stand-out as Leader of the Category via Innovation, Consumer Communication & Differentiation

OUR RIGHT TO WIN IS THAT WE ARE THE EXPERTS IN DELIVERING ULTIMATE STANDARD-SETTING PROTECTION AND SUPERIOR SUNCARE SOLUTIONS THAT PROVIDES YOU WITH THE CONFIDENCE AND PROTECTION YOU NEED TO MAKE THE MOST OF EVERY SUNNY MOMENT.

WHAT GIVES US THE RIGHT TO WIN

Services:

Global Brand Strategy · Architecture Transformation

Market:

United States

Category Leadership

Savvy marketers positioned Coppertone as a pioneer in sun care, introducing major category concepts like Sun Protection Factor (SPF) and promoting awareness of sun damage and skin cancer. These efforts helped educate consumers about sun safety while reinforcing Coppertone as the expert in sun protection.

Iconic Branding

Savvy Marketers developed memorable brand assets such as “Little Miss Coppertone,” which became a nationally recognized symbol of the brand. Combined with heavy advertising, this helped Coppertone become the largest-selling and most recognizable sun care line in the U.S.

Product Innovation

Coppertone marketers consistently launched new product segments and formats—such as water-resistant formulas, sport sunscreens, sprays, and hypoallergenic products for kids and babies. These innovations expanded usage occasions and kept the brand relevant to different consumer needs.