Savvy Marketers LLC constructed the strategic roadmap that helped establish Claritin as the #1 allergy brand around the world.  As part of the process, the team conducted an in-depth competitive research analysis, performed market research, created consumer personas, and provided regional and global market analyses. Savvy Marketers LLC established the brand purpose and positioning for Claritin, built the brand architecture, provided Claritin with a SWOT Analysis based on the research data, and created a plan for differentiation.