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Services:

Brand Strategy

Market:

United States

Consumer Insight & Opportunity

Savvy Marketers partnered with the Dr. Scholl’s team to analyze consumer behaviors and uncover opportunities to grow the Custom Fit Orthotics (CFO) business. Through market research and audience segmentation, the team identified key consumer needs and critical “moments of truth” that drive foot-care purchases. These insights revealed a major opportunity to increase category engagement by helping consumers better understand their foot health and available solutions.

Brand Strategy & Positioning

Leveraging these insights, Savvy Marketers helped shape a strategic brand vision that positions Dr. Scholl’s as a champion of motion and overall wellbeing. The strategy reinforced the brand’s authority in delivering trusted, science-driven solutions while strengthening its emotional connection with consumers seeking comfort, mobility, and long-term wellness.

Innovation & Personalization Strategy

To support long-term growth, Savvy Marketers developed a strategic roadmap centered on personalization, education, and technology. The initiative focused on enhancing the in-store kiosk experience, delivering customized product recommendations, and building an ecosystem that connects consumers with tailored foot and body wellness solutions. The result was a forward-looking strategy designed to transform the category and strengthen Dr. Scholl’s leadership in personalized foot care.

What gives us a right to win

We champion motion and wellbeing, inspired by our consumers, supporting them every step of the way.

Market Leadership Through Innovation

Breakthrough Personalized Solutions

Expansion Through Education & Partnerships

Boost usage by educating and engaging current consumers, grow households with targeted innovations, and strengthen brand loyalty through emotional connections and key partnerships.

Lead the category with innovative, insight-driven solutions, use technology to meet consumer needs, and evolve the kiosk into a hub for holistic foot and body wellness.

Grow the Dr. Scholl’s ecosystem with next-gen kiosks, partner with top retailers like Walmart, and explore new business models to drive category growth.

Explore More of Our Work

A selection of client stories showcasing how we create impact across channels and markets.